A little more about Marc
Data should be a source of confidence — not confusion. Metric Crow has been established for helping businesses get the most out of Google Analytics 4, BigQuery, and modern data tools.
If you’re flying blind post-Universal Analytics, struggling to trust what GA4 is telling you, or looking to advance your business understanding, Marc Alexander is here to bring clarity and control.
Your GA4 & Attribution Partner
Metric Crow is the consultancy name for Marc Alexander, a Web Analytics Specialist with over 9 years of experience helping organisations turn complex data into clear, confident decisions.
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Marc has delivered analytics strategies for leading brands including Knight Frank, WorldFirst, and VisitBritain—driving measurable business impact through smarter data. At Knight Frank, he led the strategy and implementation of a new web analytics infrastructure across their redesigned websites.
Marc also bridged GA4 with Knight Frank's client back-office system, enabling shared identifiers across platforms to unify customer journeys, from visiting the site to instructing Knight Frank to sell their property.
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His expertise spans tools like Google Analytics 4, Google Tag Manager, BigQuery, Infinity, and ContentSquare, all backed by a solid technical foundation in JavaScript, HTML, CSS, and SQL.
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From large-scale GA4 migrations, building scalable data warehouses, integrations to back office systems, behavioural insight reporting, SEO and product dashboards, and UX optimisation — Marc designs analytics systems that are robust, scalable, and drive business decisions.
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He’s also a strong advocate for privacy-first tracking, ensuring every implementation is fully aligned with GDPR and evolving consent frameworks.
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For Marc, it’s all about one thing:
making your data work harder — and smarter.
Marc Alexander
Founder
Previous Role:
Senior Web Analyst, at Knight Frank
Based In:
Poplar, London, United Kingdom
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