Seamless GA4-to-Back Office Integration
Is your GA4 setup not talking to your CRM, ERP, or other Back Office systems—leaving you with patchy reporting, manual exports, and missed insights?
Marc can seamlessly connect Google Analytics 4 with your back office tools, so your data flows exactly where you need it. That means accurate, real-time insights for your entire team—without the hassle or confusion.
Why Do A GA4-to-Back Office Integration?
Since the move from Universal Analytics, many teams still wrestle with siloed data and manual exports. Your GA4 may be capturing valuable metrics, but if it isn’t linked to your CRM, ERP, billing or inventory systems, you’re left guessing instead of growing.
Out-of-the-box GA4 doesn’t talk to your back-office tools—so critical insights stay stuck in dashboards.
Marc can bridge that gap, turning raw analytics into unified, action-ready data that powers every corner of your business. Marc can also advise on how to set up 'clean rooms' where analytics data is stored safely with any personal information
Here’s What Marc Will Do for You
Custom Integrations
Marc will design a bespoke GA4-to-back-office plan aligned with your workflows—no “one-size-fits-all.” Data models, endpoints and transformation rules are all fully scoped to your systems.
Automated Pipelines
From raw event streams to polished reports—automatically. Marc builds ETL pipelines (e.g. BigQuery, Microsoft SQL, Data Studio, Power BI) so your team gets ready-to-use insights without lifting a finger.
Reliable Data Sync
Say goodbye to manual exports and guess work. Marc will set up automated, bi-directional data flows so your CRM, ERP or billing system always has up-to-date analytics connection—and vice versa.
Compliance & Security
Marc will audit your setup to make sure tracking is legally compliant, respecting user consent across the UK, EU or your internal policies—so every data transfer is secure, consent-aware, and auditable.
Event→Entity Mapping
Make every GA4 event meaningful. We map user actions (form submits, purchases, logins) to your back-office records (orders, contacts, subscriptions), so your dashboards tell the full story.
Ongoing Support
Analytics isn’t one-and-done. Marc will be there after completion, for troubleshooting, adapting your setup as your business evolves, and helping you make sense of the numbers with confidence.
Marc's Expertise
