A GA4 Setup That Delivers Clarity, Not Confusion
Does your GA4 feel broken? Traffic looks off, events never seem right, and you’re not even sure what you should be tracking?
Marc can configure Google Analytics 4 so your data is clean, accurate, and actionable—no guesswork, no fluff.
GA4 Is Powerful—When It's Setup Right
Since the forced switch from Universal Analytics, many businesses are struggling to make sense of their data. Traffic looks suspicious, events don’t fire properly, and key metrics feel unreliable or just... gone. But the problem isn’t GA4 itself — it’s poor implementation plans and confusing, underconfigured interfaces. Out-of-the-box setups rarely align with real business goals, leaving teams guessing instead of growing.
Here’s What Marc Will Do for You
Tailored Configuration
Design a strategized GA4 setup that reflects your actual business goals — not just the defaults. Events, parameters, and user properties will be fully customized for your site and strategy.
BigQuery Integration
Unlock deeper insights with custom GA4-to-BigQuery pipelines. Marc will set you up to query raw event data, structure your tables, build advanced models, and own your data outside of Google’s UI.
Make Data Trustworthy
Marc will clean up bad data, eliminate duplication, and ensure the metrics you rely on (like sessions, conversions, and attribution) are reliable and consistent across your reports.
Ensure GDPR Compliance
Marc will audit your setup to make sure tracking is legally compliant, respecting user consent across the UK and EU— and we’ll guide you on privacy banners and tagging best practices.
Event & Conversion Setup
No more wondering if your key actions are being tracked. Marc will implement meaningful events and key event tracking that ties directly to your business goals — and actually fires when it should.
Ongoing Support
Analytics isn’t one-and-done. Marc will be there after completion, for troubleshooting, adapting your setup as your business evolves, and helping you make sense of the numbers with confidence.
Marc's Expertise
